Wagner
Don’t Know Where
2025 / brand identity, packaging design, merchendise design
BRAND CONCEPT
Don’t Know Where is a conceptual store that hopes to bring more aimlessness to our lives. the shop offers a cafe, a library, and a retail space, plus we’re always spinning a damn good record. Borrow a book, have a coffee, catch up with a friend, listen to good music, just don’t come with a destination in mind. The deepest exploration happens when we don’t know where we’re going.
DESGIN CONCEPT
The task for this project was to create an earthy brand identity with edgy design elements. The intention is to harken to a bygone era of the wild west, open landscapes, and possibility. In order to achieve these ideals, vintage-inspired lettering was used for the logo and a repeated stamp effect was used to reference a rustic aesthetic.