Wagner
Aesté
2025 / branding, package design
The concept behind the designs for this project was to craft an identity for a luxury brand that appealed to a contemporary audience. To achieve this, Parisian aesthetics, a hand-drawn logo, and fresh color palette were used. The wispy, irregular stroke featured in the logo was used to allude to the experience of lighting on of these products (candles, incense, diffused oils).